Zenwerks helps you deliver your message in the new Digital world through our social, public and media relations programs.
We are witnessing an unprecedented time of convergence between all marketing disciplines and its more important than ever to manage all channels in harmony. We have experts in each key area to ensure that your brand and message are delivered across multiple platforms using new and evolving techniques and programs.
Social Media Marketing and Networking Facebook. Linked In. Twitter. Where to start? Navigating in the new world can be tricky and we provide the experience and guidance to ensure your messages are heard by the right people in the right channels at the right times.
We provide customized and off-the-shelf programs depending on your social media needs, including:
Social Media Account Profile Creation/Management on Major Social Networks (Linkedin, Twitter, Facebook, etc.).
Social Networking and Audience/Follower Development.
Viral Seeding/Marketing Consultation and Management.
Social Media Monitoring.
Online press releases written/submitted to popular, top-ranked news websites every month.
Topical articles written and submitted monthly to more than hundreds of top online directories.
A blog created and managed for your business (if you don’t have one already). The blog can be updated by you or us (updating can be done regularly on autopilot basis).
Sophisticated search engine optimization that works for your website, getting hundreds of back-links each month (see below).
Submission of your web site details to over 100 top search engines and premier online web directories. Social Media Consulting and Training What is your company’s social media policy? Do you provide guidelines for your employees about what they can (or can’t) say on Facebook and Twitter? We work with organizations to create social media policy guides while training employees about how to use social media as tools to do their jobs better – not as a way to hurt the organization.
Search Engine Optimization You know that customers are searching for the products or services you provide. Yet when you Google the keywords most relevant to your business, your website is nowhere to be found – but your competitors site is there. This is where we help. Using a combination of technology and tactics, we help clients be found quickly and easily when keywords are searched.
Public and Media Relations It’s no secret the most effective marketing program is a strong public relations campaign. Our team of seasoned PR executives have experience working with start-ups and Fortune 100 companies alike – and know what it takes to secure coverage of your company and products in key media outlets.
Brand Development, Management and Security In today’s world, no matter what your idea or business, chances are that there is someone else out there with a similar one — otherwise known as competitors. How do you set yourself apart from them? Establish and secure your brand.
What is your brand? It constitutes the complete manner in which you present yourself to the world. Beginning with your logo, right down to the emotional and psychological relationship you have with your customers, your brand should be what inspires a customer to choose you over a competitor.
And once you have your brand, you want to make sure you protect it. In today’s digital world, it’s far too easy for competitors to lurk and try to hijack your brand if you’re not paying attention. We prevent that from happening with a range of programs that lock up your brand so others can’t touch it.
Internet Marketing/Advertising Management You know those ads you see on Google, Bing and Yahoo? They really do work – if you know what you’re doing. If you don’t, they can quickly become expensive marketing experiments. Our Internet Marketing experts know how to create effective online advertising programs that quickly fund themselves (based on sales activity they create).
Logo and Graphic Brand Development Creating a brand is more than simply creating a great logo (although it certainly helps). You want to make sure your brand is communicated through all forms of communication – from the design of your website to your business cards – consistency is key.
Content Development and Distribution We know – there is a lot to say about your business and products. There are testimonials, user stories, press releases, technical articles, how-to articles, blogs and company marketing materials. We have the expertise to create the right content – and the knowledge to use the right communication channels.
Product/company Visibility Service (submission to hundreds of online directories) It’s simple math really. The more directories in which your business and products are listed and can be found – the more likely new and potential customers will find you. We have the lists of hundreds of directory sites where we can list your company and website (which, incidentally, also increases your Search Engine Optimization). Genius!
Corporate Social Responsibility (CSR) Program Development and Management How is your company participating in and giving back to the communities most important to you? Consumers and customers alike are now expecting companies to have some form of cause-related giving or partnership program in place – and they punish those who don’t by ignoring them. How do you choose the right cause or non-profit to work with? What are the most effective programs? How can you do this in a way that benefits all parties? We help you through all of these issues.
